A SURVIVAL KIT
HAVAIANAS
In the Autumn of 2007 Havaianas Italia presented the collection for the summer of 2008 at a press conference in Milano. For this meeting they needed a press release folder to hold the press release, a small catalogue and a dvd with the pictures in hi-resolution for the magazines. In accordance with their products, they chose a greengrocer of Milano as location for the meeting. We tried to put ourselves in the the shoes of journalist that would receive the umpteenth invitation to take part in the umpteenth press conference, to receive the umpteenth promotional material. Identifying ourselves with them, we felt the demand to create something able to play with irony with their situation, to hit their curiosity and to make people think about the enormous quantity of promotional stuff produced everyday.
We designed a survival kit that holds the necessary things to face the effort of these conferences. The work’s title, according to our project, was “Survival Kit for Happenings” but probably the Marketing needs subdued irony and concept of the project, transforming the title into “Survival Kit for Havaianas events”. The project is made by:
- A packaging, a silk screen printed paper envelope, closed with a red tack
- A placemat hiding inside a press release
- A paper napkin
- A plastic knife
- A plastic glass
- A coaster containing a cd-rom with images
- A drinking straw
At the event they offered also a milkshake to drink with the tools of the survival kit. We also designed a 10×15 cm postcard with the pattern of the placemat. The coaster, in our project, had a different design.