IIn the autumn of 2007 Italian short film Festivals Union asked us to design the printed matter for the Italian Short Film Corner, a stand they held at the Clermont Ferrand Festival, in France.
We were asked to design:
- A simple visual identity of this stand
- A folder with the informations about the festivals in three different languages
- An invitation postcard
- An invitation for the “Italian Party”, a party organized by the Union of Festivals to promote the event, and a pass system to identify who has the original invitation
We decided to represent the italian corner researching a non obvious and expected graphic play: we designed a system of folding an diagonal cuts, that creates a red and a green conrner, according to the point of view of the reader. With the same concept we realized the folder and the postcard. For the party we designed a pin, because it was the most personal and curious way to point out the pass at the entrance.
