In September of 2008 Jarach asked us to design the invitation for “Somewhen”, a collective exhibition curated by Daniele De Luigi. The exhibition combined the work of different photographers, under the common brief “Somewhen”, a term that doesn’t literally exist in the english language, formed by joining the words “somewhere” and “when”. The outcome means a place in a time. As a matter of fact every work reflects upon the future, the time and the way the man is carrying on the planet.

The unfolded invitation shows “swohmeen”, a further word, that develops this play of neologisms. The folded invitation instead, according to the point of view of the reader, creates the words “some” and “when”. The back shows the textus receptus of Daniele De Luigi, that explains the interpretation of the brief by each photographer. Here you can see the maquette we did to show the project the client.

© Photos by Giulio Boem

The typographic composition was applied to each part of the sign system of the gallery. Shown below is the entrance. (the logo in the upper right side of the entrance was preexisting)