In the may of 2008 Pulse and Asu asked us to design the new material for the SSF. We achieved our purpose: people were calling festival with the name “je t’aime”, and asking informations about the new edition of “je t’aime”. We decided therefore to create a new expectation, even if keeping the concept of the previous year, to consolidate the gained identity and recognizablity. The new question was: what happened to that love story? The answer was that they were still in love. Still, still, still and still. To express this theme we designed a pattern to use on each material.
The folder
Knowing the interesting editorial activity of the festival’s organizers, we designed a simple folder, to join a small book with the informations about the musicians and a poster with the artwork. In this way people can appreciate and understand young and unknown musicians. We applied the artwork to all materials, the poster, a t-shirt, a postcard with an excerpt of the calendar. Poster and postcards were used to create the set of the festival, fitting them one above an other.
T-shirts were printed by Giovanni Donadini, that recicled screenprint frame to make his own artworks. A recicled t-shirt is shown here.