Tfn 2007/2008 — Tankboys

In September of 2007 Teatro Fondamenta Nuove asked us to design the program and the posters for the new season. Starting from the printed matter designed the year before, we decided to redesign the posters’ grid and to change the layout plan, in a way to manage more contents about the shows. We decided on equal colours and to use only the flourescent yellow, used by printers to print town festivals posters (indeed we used to call that coloured paper “town festival paper”). We thought it was interesting to connect such a popular culture with a so experimental and very niche program. A parallel made between their posters and those of the theater, as both are basically typographic based, and printed in black on a fluorescent paper.

The Teater’s program 
The programed shows of Teatro Fondamenta Nuove always involve electronical music, experimental music, jazz, dance and contemporary theater and are always on an high level of experimentation and of artistic quality. Therefore they need to be presented with good communication that can explain their aim to the spectator and can catch the attention even if the names of the artists are not so well known. We designed a folder suitable for a big number of contents, including calendar, bands biographies, suggested tracks, websites and general information. 
To contain the folder we planned a paper box simply made by a tunnel, without any waste of glue.This packaging was useful also as envelope to send the programs by mail. To keep the coordination also between different support the box should be printed on the same kind of paper (different weight) used for posters. However, because of economical restrictions, the client choose to print them on a white paper with an offset fluorescent colour. The title, carrying on the previous year slogan, has been written with precious help of the writer Giovanni Montanaro and keep the same irony on the Theater spectators.

Posters
 For the new season we decided to redesign the poster’s grid, to increase the difference between the reading levels: we maximized the main information as the date and musicians, and we minimized secondary information, as ticket price, sponsors and telepohone numbers. (Shown here are some pictures of the posters posted on walls). Here two A3-sized posters, for Matmos and The Magic Id.