The project Fight Back, Fight’s Back is a billboard created for New York Memories, affixed in Padova, until the 3rd of January 2010. We revisited the slogan “Fight Back, Fight Aids”, used by the members of ACT UP during their manifestations, giving it another meaning, intentionally ambiguous and amenable for different interpretations. It is an invitation for action, fight of ideas, creative revolt, overturn of banalities, refusal of comfortable thoughts, for conquer and defense of personal rights and many more.
We do not want to limit Fight Back, Fight’s Back onto launching a political and artistic slogan in a urban space, but require a personal interpretation of the message and an active participation of the public. The use of an advertisement sign as support to display in a public environment a work of art and not a commercial message, means to transform the medium itself and subvert the citizens’ expectations.
The project Fight Back, Fight’s Back participates at the event WORDS/billboard, curated by Fondazione March and Festival TINA B from Prague. The initiative forecasts the invasion of Padova with works of art, affixed on advertisement signs of dimensions 6×3 m, during December 2009 and January 2010. The works should be exhibited in Prague next fall.
We would like to give special thanks to Tommaso Speretta, Andrea Goffo and Claudia Zini, the creators of New York Memories. They work in the cultural communications environment, and are interested most of all in relations between contemporary art and public spaces.
www.newyorkmemories.org