In the spring of 2007, we were asked to design the printed matter for the eight edition of Circuito Off, an independent short film festival, yearly held in San Servolo Island, during the week of the Venice Cinema Biennale. In that period we met Lorenzo Vitturi, a young photographer in residence at Fabrica, the Benetton communications research center. We worked together at the concept of vision, picturing the festival as a big imaginary screen that gains the the attention of citizens, that amazes and fascinates. We researched a dream image as the movies’s language.
We designed a pair of glasses with the shape of these used for 3D-movies. We added the festival mark in place of the lenses, as the necessary tool to have the vision described above. We take a trip in Venice with Lorenzo and Reed Young, asking to venetian citizens to wear the glasses. After a selection between the characters, we chose the pictures to use on the printed meterial:
- The main poster of the festival
- The poster publicising the parties
- The festival catalogue
- The folder with the events’ calendar
- Postcards for the single events
Shown above the glasses designed for the shooting. Shown below the main poster with the portait of a fishmonger of the Rialto Fish Market and the poster made at the Vecchia Malvasia Club, a story written about the project Tisko Tansi Disco Dansi. Other characters are shown here.
Shown below is the festival catalogue, a fundamental tool for professionals (directors, journalists, critics) for the films’ screening. For the catalogue jacket we chose the picture of an old elegant man, with the mouth closed on the front and the mouth open wide on the back. When moving the catalogue fast you can create an animation, that we like to call analogue animated Gif (here is an example).
Shown below is the a3-sized folder with the calendar of events and the map of San Servolo, and useful information.
We also designed the festival merchandise. Shown below is only the bag, where we played with the concomitance of the festival with the Venice Cinema Biennale. We wrote the title Un/off/icial/Bag: a non official bag, because of the indipendent festival.
© Photos by Giulio Boem