In the spring of 2008 the Circuito Off Short Film festival asked us to design all of the material for the new edition of the festival. In those days we met Alessandro Zuek Simonetti, New York based photographer, that impressed us with his extremely personal and emotional research.
Working on the concept with Alessandro, we decided to think about Venice, the city where the festival is hosted. According to the growing debate about the future of the city, always more and more committed to the tourism, we decided to photograph fake tourists in the Las Vegas fake Venezia (”fake” as tourist of a fake city), playing with ambiguity. A kind of “find the mistake” quiz.
We wrote some slogans to emphasize the message and play with it. We referred, exasperating, to the turistical messages and we applied them to all the material, from invitations, to posters and bags.
A lot of people still think that the pictures have something strange, and haven’t recognize the real location yet. Shown below some materials we’ve designed: the invitation for the press conference and a postcard for the parties. Besides those, we designed: the shopper, the Short Film Market catalogue , the set of the island (here, here , here and here ), the awards’s design, the t-shirt, the badges. Here instead, a bootleg tshirt that Cristiano Spiller send us.
© Photos by Giulio Boem