Tankboys

In September of 2008 Jarach asked us to design the invitation for “Somewhen”, a collective exhibition curated by Daniele De Luigi. The exhibition combined the work of different photographers, under the common brief “Somewhen”, a term that doesn’t literally exist in the english language, formed by joining the words “somewhere” and “when”. The outcome means a place in a time. As a matter of fact every work reflects upon the future, the time and the way the man is carrying on the planet.

The unfolded invitation shows “swohmeen”, a further word, that develops this play of neologisms. The folded invitation instead, according to the point of view of the reader, creates the words “some” and “when”. The back shows the textus receptus of Daniele De Luigi, that explains the interpretation of the brief by each photographer. Here you can see the maquette we did to show the project the client.

© Photos by Giulio Boem

The typographic composition was applied to each part of the sign system of the gallery. Shown below is the entrance. (the logo in the upper right side of the entrance was preexisting)

In the Spring of 2008 the Jarach Gallery asked us to design an invitation card for the personal exhibition of Mona Kuhn, a Brazilian born California based photographer. The exhibition title was “Evidence”, because it was about a project she’s developing with portraits of naked people: the pictures show youth of a nature comunitiy on the French coast. Some pictures are shown here. We designed an embossed invitation card with a play between the title “Evidence” and the hard-reading embossed print. As in the photography world the light and the shades create the shapes.

© Photos by Giulio Boem

In the Autumn of 2007 Havaianas Italia presented the collection for the summer of 2008 at a press conference in Milano. For this meeting they needed a press release folder to hold the press release, a small catalogue and a dvd with the pictures in hi-resolution for the magazines. In accordance with their products, they chose a greengrocer of Milano as location for the meeting. We tried to put ourselves in the the shoes of journalist that would receive the umpteenth invitation to take part in the umpteenth press conference, to receive the umpteenth promotional material. Identifying ourselves with them, we felt the demand to create something able to play with irony with their situation, to hit their curiosity and to make people think about the enormous quantity of promotional stuff produced everyday.

We designed a survival kit that holds the necessary things to face the effort of these conferences. The work’s title, according to our project, was “Survival Kit for Happenings” but probably the Marketing needs subdued irony and concept of the project, transforming the title into “Survival Kit for Havaianas events”. The project is made by:

1. A packaging, a silk screen printed paper envelope, closed with a red tack
2. A placemat hiding inside a press release
3. A paper napkin
4. A plastic knife
5. A plastic glass
6. A coaster containing a cd-rom with images
7. A drinking straw

At the event they offered also a milkshake to drink with the tools of the survival kit. We also designed a 10×15 cm postcard with the pattern of the placemat. The coaster, in our project, had a different design.

© Photos by Giulio Boem