Posters

Ninth Circuito Off

Monday, September 1st, 2008

In the spring of 2008 the Circuito Off Short Film festival asked us to design all of the material for the new edition of the festival. In those days we met Alessandro Zuek Simonetti, New York based photographer, that impressed us with his extremely personal and emotional research.

Working on the concept with Alessandro, we decided to think about Venice, the city where the festival is hosted. According to the growing debate about the future of the city, always more and more committed to the tourism, we decided to photograph fake tourists in the Las Vegas fake Venezia (”fake” as tourist of a fake city), playing with ambiguity. A kind of “find the mistake” quiz.

We wrote some slogans to emphasize the message and play with it. We referred, exasperating, to the turistical messages and we applied them to all the material, from invitations, to posters and bags.
A lot of people still think that the pictures have something strange, and haven’t recognize the real location yet. Shown below some materials we’ve designed: the invitation for the press conference and a postcard for the parties. Besides those, we designed: the shopper, the Short Film Market catalogue , the set of the island (here, here , here and here ), the awards’s design, the t-shirt, the badges. Here instead, a bootleg tshirt that Cristiano Spiller send us.

© Photos by Giulio Boem

Fourth Lago Film Fest

Friday, July 18th, 2008

In the Spring of 2008 the short film festival Lago Film Fest asked us to curate the art direction of the the festival’s fourth edition (Roberto Bandiera did the graphic design). After we spent some days on a rowing boat, trying to better know the Lago lake (where the festival is based), we decided to design an icon of that environment, in a way to describe how the festival is able to transform a hill landscape in a fantastic and imaginary world. We made a photographic set where a group of coloured cards are reflected on a plexiglass plain as the mountains are mirrored on the lake. (Here is a picture of the making of)

© Photos by Giulio Boem

© Photos by Sara Mognol

A perfect click in 50 steps

Monday, June 23rd, 2008

In the Summer of 2008 Spiazzi, an interesting venetian artistical organization that helds a space made by a exibition area with a group of workshops (ceramics, wood and darkroom), asked us to design a small poster to promote a cycle of photography lessons held by Giovanni Pancino. As we knew there would be 50 lessons, we wrote the slogan: “A perfect click in 50 steps” ironically playing with the concept of learning such a large amount of knolewdge. We designed the posters putting some letrasets on a xerox machine, hand scaling each size, with the icon of three different diagprhams shape created with a black card. (Here is an example).

© Photos by Giulio Boem

Tisko Tansi Disco Dansi

Sunday, June 22nd, 2008

In March of 2007, we organized a party in one of the few clubs of Venice, called “Vecchia Malvasia”, to set up the atmoshpere of a dancing club for the shooting of an advertising campaign we were doing with Lorenzo Vitturi. The party resulted a memorable event, even if it wasn’t our main purpose: three different dance-club music dj-sets in a club crowded with people dancing endlessly until dawn.
Seeing that surprising outcome, we decided to repeat the event every mounth. unfortunately the club closed in the aftermath and we decided to export the party that took the name we used as claim in the first poster: Tisko Tansi Disco Dansi (quotation taken from a Finnish dance video/tutorial found on youtube). We designed the layout’s grid for the posters, to make the party recognizable even if it was being held at different locations. 
We immediately clarified the purposes of this “club”:

  1. To call djs that don’t play usually in Venice
  2. To create a dance panorama in Venice, as the other european cities
  3. To encourage the interest about underground cultures, that hardly get to Italy
  4. To give youth the opportunity to dance for free

We’ve inveted to play: Discodromo, The Sight Below, Sergio Wow, Cristiano Spiller, Rubini from Berlin, Ivn, Blondie Equal Stupid and the resident dj Buttanga.

During the third season, that we began with the partnership with Pulse project, hosting artists like The Sight Below, we encountered hurdles that forced us to give up the project.

Have a look here
www.myspace.com/tiskotansidisco

Shown above is the layout grid for the parties, an A4 coloured paper sheet, xerox printed on one side. We always keep the same grid and we choose a different coloured paper on each season, to point out the new edition. Shown below the invitation of the first party at Vecchia Malvasia club.

© Photos by Giulio Boem

Je t'aime encore

Friday, June 6th, 2008

In the may of 2008 Pulse and Asu asked us to design the new material for the SSF. We achieved our purpose: people were calling festival with the name “je t’aime”, and asking informations about the new edition of “je t’aime”. We decided therefore to create a new expectation, even if keeping the concept of the previous year, to consolidate the gained identity and recognizablity. The new question was: what happened to that love story? The answer was that they were still in love. Still, still, still and still. To express this theme we designed a pattern to use on each material.

The folder
Knowing the interesting editorial activity of the festival’s organizers, we designed a simple folder, to join a small book with the informations about the musicians and a poster with the artwork. In this way people can appreciate and understand young and unknown musicians. We applied the artwork to all materials, the poster, a t-shirt, a postcard with an excerpt of the calendar. Poster and postcards were used to create the set of the festival, fitting them one above an other.
T-shirts were printed by Giovanni Donadini, that recicled screenprint frame to make his own artworks. A recicled t-shirt is shown here.

Giorgio Barrera "True Stories"

Saturday, April 12th, 2008

In March of 2008 Jarach, a Venice based photography and contemporary art gallery, asked us to design the invitation for “True Stories, Storie Vere”, a Giorgio Barrera’s personal exhibition. We decided to design a folding invitation, to fill the needing of the gallery. Shown below the envelope of the invitation.

  1. The folded size is 10×21 cm to fit the invitation in an american-sized envelope.
    This pocket size contains also the fundamental information (date / hours / place / artist / title of the exhibition)
  2. When unfolded the photographer’s biography appears, and description of the exhibition written by the curator, Daniele de Luigi
  3. Unfolded, the invitation turned out to be a poster, without other boring information

© Photos by Giulio Boem

Havaianas Pitti Immagine

Tuesday, January 22nd, 2008

In the Winter of 2007 Havaianas Italia asked us to design a stand for the Pitti Immagine fair, one of the most important fashion meetings in Europe, held yearly at the Fortezza d’Abbasso, in Florence. Our idea was of comunicating that Havaianas are not a simple flip flop, an object subdued to the schizophrenic changing of fashion, but a contemporary design project, a timeless idea indipendent from the taste of a period, a contemporary object that deserves to be exhibited in a contemporary art museum, like the Moma of New York.

We designed a stand organized like a room in a museum, where fliflops were set inside some white frames, with descriptions hung on the wall, including the information about materials, year and colors. We choose a gray moquette for the covering of the ground, and the dress for the hostess, the same as the tourist guides of a museum, with a gray tailer and the identity card. We design the welcome desk and two boards for the most precious flip flops.To complete the exhibition, we designed a folding catalogue with the title:

- What is so contemporary?
- This is so contemporary
- Is this so contemporary?
- Yes, Havaianas is so contemporary

We filled the catalogue with a description of the product, of it’s history, the nomenclature of the flip flop in each language of the world and the history of Campina Grande, the city of the Havaianas’s factory. All this knoledge is fundamental to explain that Havaians isn’t a simple flip-flop, but a contemporary object.

© Photos by Giulio Boem

Shown below, the pictures of the stand, with the set, descriptions, frames and board and the hostess that explain the collection to buyers. The sentence “this is so contemporary” is a quote from a performance of the artist Tino Sehgal at the Venice Art Biennale German pavilion in 2005.

D'estate in Campo

Saturday, September 22nd, 2007

In May of 2007 the Venice Cultural Council asked us to design the printed matter for
“D’estate in Campo”, the calendar of summer events organized by the council. Their purpose was to introduce the venetian summer to the town, a heterogeneous public, with a popular but not obvious language.

This request sonunded like an interesting challenge for us: how to be intellectually elegant and popular at the same time? how to design a message that could be understood by such a heterogeneous public? The answer was to design a pop icon to represent the idea of Summer.
We decided to design a chocolate ice-cream: a symbol of the summer and a metaphor of something greedy to have. An icon that feeds your hunger of entertainment. We spent a lot of time to design the final shape, according to our research with pop icon.

We designed a graphic identity as the mark (that is a simplification of the ice cream) which was distribuited to the events’s organizers, to apply it on each printed matter. For this need we designed a simple manual for the use of the mark by the several graphic designers.
At the same time we designed the official printed matter: a 70×100cm-sized poster, an A3-sized folder and some 50×70cm-sized posters with the events’s calendar divided by category.

© Photos by Giulio Boem

Eighth Circuito Off

Saturday, September 15th, 2007

In the spring of 2007, we were asked to design the printed matter for the eight edition of Circuito Off, an independent short film festival, yearly held in San Servolo Island, during the week of the Venice Cinema Biennale. In that period we met Lorenzo Vitturi, a young photographer in residence at Fabrica, the Benetton communications research center. We worked together at the concept of vision, picturing the festival as a big imaginary screen that gains the the attention of citizens, that amazes and fascinates. We researched a dream image as the movies’s language.

We designed a pair of glasses with the shape of these used for 3D-movies. We added the festival mark in place of the lenses, as the necessary tool to have the vision described above. We take a trip in Venice with Lorenzo and Reed Young, asking to venetian citizens to wear the glasses. After a selection between the characters, we chose the pictures to use on the printed meterial:

  1. The main poster of the festival
  2. The poster publicising the parties
  3. The festival catalogue
  4. The folder with the events’ calendar
  5. Postcards for the single events

Shown above the glasses designed for the shooting. Shown below the main poster with the portait of a fishmonger of the Rialto Fish Market and the poster made at the Vecchia Malvasia Club, a story written about the project Tisko Tansi Disco Dansi. Other characters are shown here.

Shown below is the festival catalogue, a fundamental tool for professionals (directors, journalists, critics) for the films’ screening. For the catalogue jacket we chose the picture of an old elegant man, with the mouth closed on the front and the mouth open wide on the back. When moving the catalogue fast you can create an animation, that we like to call analogue animated Gif (here is an example).

Shown below is the a3-sized folder with the calendar of events and the map of San Servolo, and useful information.

We also designed the festival merchandise. Shown below is only the bag, where we played with the concomitance of the festival with the Venice Cinema Biennale. We wrote the title Un/off/icial/Bag: a non official bag, because of the indipendent festival.

© Photos by Giulio Boem

International Dance Raids

Sunday, September 2nd, 2007

At the end of August 2007 we were asked to design a simple folder for an event of urban dance called “International Dance Raids”. The event was held by a group of contemporary dance performances at differents hours in differents parts of Venice, in a way to create a route.
The plan of the event is shown here.

To combine the need to have a poster and a postcard at the same time, we designed a folder, with the artwork, the route and the informations about artists and organizers. Shown below the closed folder. International Dance Raids is an event organized by Teatro Fondamenta Nuove.

© Photos by Giulio Boem