In the the Summer of 2006 Havaianas Italia ask us to create a video to present their slippers during night events sponsorized by the brand. To give personality to the slippers, to create a link between the people and this simple rubber object (extremely in vogue during those super hot days!), we created the project “Wash Your Feet. Havaians were transformed into a group of characters, with different personalities, kicking against dirty humans feet, pretending respect! This concept was made into a video and also into a special invitation for the night events that accompanied the video projection.
The Invitation “Wash Your Feet”
We were asked to design a postacard to invite people to the events. To raise the curiosity of the public we designed a funny packaging for the invitation: a paper envelope within a bar of soap and a little information card about the event. The envelope was closed by an adhesive label saying “wash your feet”. A curiosity: The biggest trouble of this projects was to find anonymous bars of soap: without logotypes impressed on them and without color.
© Photos by Giulio Boem
The “Wash Your Feet” video
We are not a video maker, and not even directors. That’s why we decided to minimize the direction using a fixed shot, an alogene lamp with a dimmer (to simulate a stroboscopic light-effect), a spread page of Wallpaper magazine , bought by chance the same morning of the shooting, within a Havaianas commercial (to simulate an official brand background). To represent the eterogenous target we created differents characters, with peculiar face expression, dimensions and colours waving funny protest signs.